What is Marketing?

Marketing impacts everyone, every day. The activity not only helps organizations promote goods and services to potential customers but also helps nonprofits deliver life-changing messages.

The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for- profit or nonprofit organizations. Students may choose a general program of study or one of the specialized career paths including advertising and digital media marketing, retail and consumer services, and sports and entertainment marketing. A marketing major prepares students to pursue a rewarding career in advertising, retailing, marketing research, digital marketing, sports marketing, social media, among other areas.

MKTG

Coles College of Business

Admission Requirements

Students may initially declare an "-Interest" based major in this subject, but must still meet additional requirements to be formally accepted into the degree program.

Double Owl Pathways

Not majoring in this? Check out these non-degree options!

Sample Classes