Public Relations - Peak Communications

Norman J. Radow College of Humanities and Social Sciences

Peak Communications

Student-run PR agency, professional experience, capstone course credit.

The School of Communication & Media at 食色视频 offers a unique capstone class experience to undergraduate PR majors. The class operates as a PR agency that provides up-and-coming PR professionals with the opportunity to gain real-world experience in a classroom setting. The program is offered as an additional option to the traditional capstone course. While the traditional PR Campaigns class focuses on developing a public relations plan and presenting the work to a client, Peak Communications takes it a step further and allows students to work directly with clients to implement the plan and evaluate its success.

Peak Communications Application

Applications are currently closed, but typically are open in mid-September for the upcoming spring class, or in mid-February for the next fall class.

Frequently Asked Questions

What is Peak Communications?

Peak Communications is a unique capstone course for PR majors that gives students hands-on experience. As part of this agency, will be able to develop and implement a campaign for clients and evaluate its success in real time. Not only does this class give you professional material for your portfolios, it also creates a testimonial to relay to a future employer.
How is this class different from other traditional campaign courses (PR 4465)?

In a traditional campaigns class, you and your team will work to develop a public relations campaign for a specific client. At the end of the semester, you present the campaign plan to the client. In Peak Communications, you will spend a small part of the semester developing a campaign plan for your client, but a large part of the semester will be spent implementing the plan. You will coordinate all activities, collateral, deliverables and other components of the campaign to actually implement the plan and put it into action. This also gives you professional materials to add to your portfolio as you enter the workforce.
What are the prerequisites for this class?

You must complete Public Relations Writing (PR 3375) and Communication Research Methods (PR 3435). You must also have earned a minimum of 90 credit hours and be a declared Public Relations major.
I have a strong interest in some areas such as graphic design and writing but not necessarily in other areas like research or client relations. Should I still apply?

Of course! The selection process will be competitive, but we look for individuals that can bring specialized talents to Peak Communications. A good agency includes 鈥渟pecialists鈥� as well as 鈥済eneralists,鈥� and this agency is going to be more than just good.
Is there a GPA requirement?

No. However, we anticipate a competitive selection process, so if your grades aren鈥檛 competitive, you should be able to show other areas (e.g., work-related experience, previous work samples) that demonstrate your ability to make a strong contribution to the team.
When will The Agency meet?

In the Spring, the agency will meet on Wednesdays from 12:30鈥�3:15 PM.
When can I submit an application?

Applications are currently closed, but typically are open in mid-September for the upcoming spring class, or in mid-February for the next fall class.
How do I submit an application?

Be on the lookout for the Application link under "Peak Communications Application" in mid-September.
What if I have other questions?

Contact Dr. Tom Vizcarrondo at tvizcarr@kennesaw.edu. You can also follow The School of Communication & Media at 食色视频 State on Twitter @食色视频_SOCM and Facebook @ksusocm for updates on application deadlines.